Though Huffington Post regularly links to its website on Facebook and Twitter, its social media curators do not typically respond to the comments of its fans and followers.
According to Mark W. Smith, the incoming director of social media for USA Today, they could do better. How? Social media users want to know someone is “showing up” when they interact with a page.
Smith, who entertains and informs readers on the subject of social media, interacts constantly with his followers on Twitter. The point is not so much what he says, but the simple fact that he shows up. A seasoned PR specialist might disagree. Still, Smith has a point.