You’ve probably heard this somewhere along the way. Is it true? Probably. Here are 3 reasons why:
(1) First impressions matter.
So you have a web address. But if it’s a tired old site with a load of Flash code or outdated HTML, trust me, it’s not helping you. If you’ve got unclear page navigation or a clunky old design, your visitors will not be impressed. Showing customers that you care about your online presence shows them that you still care about your work.
(2) Your clients want to look you up on their smartphones.
As of 2014, more Internet searches are now conducted on mobile devices than on desktops. Additionally, 72% of mobile users prefer websites that are mobile-friendly and are likely to abandon a website and never revisit if it isn’t.
A mobile-friendly design has touch-friendly navigation buttons that resize when prospective customers or clients look you up on your phones. In certain cases, pieces of your content will also re-size. Users who cannot read or easily navigate your site on their phones will quickly go back to their online search results and find a site that works.
(3) Search engines (like Google) prioritize websites that are regularly updated.
By adding fresh content, your website will appear higher on the search page when Internet users go to Google or Yahoo! to find the services you offer. Continue reading “seriously, you need to update your website”